QUICKER VENTURES

Crowdfunding Upselling on Kickstarter

1/21/2014

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After the Kubb project was featured by Kickstarter and sales began pouring in by the second, the creators decided to add a higher-margin Redwood reward to capitalize on the new traffic. While new traffic began to order the Redwood sets as expected, the creators were surprised to find that backers who had already ordered a base-level set began to increase their pledges for the Redwood set.
Kubb | New Funding Strategy
In effect, they had upsold their existing backer base by adding a more expensive reward option.  The result?  An extra couple hundred USD to the bottom line.
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    Author

    Jeff Schwarting
    Entrepreneurship and Crowdfunding Professor at Brigham Young University


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