QUICKER VENTURES

Serial Crowdfunding: Part Two | Leveraging Media Relationships

2/3/2014

1 Comment

 
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Brad, creator of the wildly successful Bottle Grenade project which ended with 1,702% of its $2,500 goal on January 31st, 2013, launched a second project called the Wrench That Fits (WTF) just 29 days later, on March 1st, 2013. Leveraging his first project’s 1,182 backers, his new project raised more than three times his goal on its first day live.

In addition to capitalizing on his relationships with previous backers, Brad was able to leverage relationships with the press that had been formed during his first project’s campaign.

  • “Leave it to Brad to do it again with his latest project.” KickTraq.com
  • “Liked Bottle Grenade? Then you’re bound to love Brad’s latest.” GearHungry.com
  • “From the maker of the Bottle Grenade comes another sturdy and portable multitool.” TheAwesomer.com
  • “Webster City inventor Brad is at it again.” DesMoinesRegister.com

In Brad’s case, this strategy has lead him to double the pledge total from his first project ($42,560) to his second ($85,564).

As demonstrated by the two Serial Crowdfunding cases, successful projects can be leveraged to give subsequent projects from the same creator major boosts in both support from backers and media coverage. (Even projects that do not complete their goals can leverage what success they do have for future projects.)

1 Comment
Joy P.L.Pooppallithara, Institute of Saint Bnedict,s & Youth Center
4/16/2014 10:09:38 pm

I need a Sponsor for my life saving--------Most Emergent

May it please your Grace,
I seek your graceful consideration and precious Assistance for my Life-saving
Unfortunately, I had happened a financial falling because of the business loss.
I have sold my home and properties. Because the reason of the Broken Family. But I am living in the backside room of this Institute. Now I am suffering from mental depression (RECURRENT DEPRESSIVE DISORDER 60%); it is more than 2.5 years. Every day I need medicine – It is for my life saving. The medicine and its substitute’s expenses are Rs.2, 700/- and also the food and other expenses are
Rs.3, 300/- (total Rs.6, 000/- is in each every month. The medicine is so harmful with give so long time sedation. It is discontinuing any time my body is vibrating and mind discouraging, weeping in every time. So fear with stomach disorder etc. My situation is very disconsolate, now I am living as like an orphan.
My valuable dream is my own home with 3 cent land. But I am very deeply feared about; I am alone in this situation. So Depression Disorder..? I am homeless and landless so I am very anxious about my life
I was falling with my mind is disorder then I have lost all things, with my life and future. I have nothing and nobody for give me a life. No place to living, no source for daily survival and medicines. …. I am praying for your Graceful Blessings fore-most priority to provide Maximum Assistance for my life saving as soon as possible. It is a significant help for giving a new life.
Thanking you with anticipation,
Most devoutly,

Joy.P.L.Pooppallithara,Instituteof Saint Benedict’s & Youth Center, Valamangalam North, Thuravoor P.O. 688 532., Alappuzha Dist., Kerala, S. India. Mob 9037183325, ,,Email. monastickmonks@gmail.com

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    Author

    Jeff Schwarting
    Entrepreneurship and Crowdfunding Professor at Brigham Young University


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